Focused business development to promote your firm, your services and yourself

The most important word in successful professional service marketing is ‘focus’. Deciding where to focus is therefore an essential, though not easy, decision from which all other marketing and business development should flow.

 

This session covers:

 

• Why focus is so essential to successful marketing and business development

 

• 3 dimensions and how to decide where to focus:

 

o Target audiences - market sectors, demographics, geographical, role-specific

 

o Niche - the services you bring to your target audience

 

o Uniqueness - 4 distinctive stages from pioneer to commodity

 

• The implications for client acquisition, pricing, and service development and delivery

 

• Tools, both traditional and on-line, to build reputation and relationships

 

• Benefiting from existing client relationships

 

• Alternative growth strategies to expand from your initial area of focus.

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Focused business development to promote your firm, your services and yourself

Focused business development to promote your firm, your services and yourself